ITALIAN LOAFERS LOVED BY FASHION ICONS
Neither classic loafers, ballet flats, nor simple slippers, friulane shoes are elegant, handcrafted babouches with timeless Italian charm. These iconic velvet shoes have been embraced by style legends like Kate Moss, Katie Holmes, and even Tom Ford, who famously closed a 1990s Gucci runway show wearing friulane instead of traditional loafers.
Today, these iconic Italian shoes continue to shine on the catwalks of Milan Fashion Week and beyond, celebrated for their understated luxury, comfort, and artisanal flair
Kate Moss in New York
Katie Holmes in New York
PE24 Staud
PE24 Bevza
ICONIC VELVET LOAFERS FOR THE MODERN WOMAN
Originating in the Italian region of Friuli Venezia Giulia, friulane shoes were first crafted in the 19th century by local women who repurposed fabric and other recycled materials to create elegant, comfortable footwear for special occasions.
From humble beginnings in rural villages, friulane made their way to the canals of Venice, where gondoliers favoured them for their soft, silent soles and lightweight feel. Their quiet elegance soon caught the eye of the Venetian aristocracy, transforming friulane loafers into a discreet symbol of refined, understated style for ladies.
Over time, friulane have evolved from functional, traditional women shoes to a must-have among designers and fashion icons, gracing the runways of Milan and appearing in the wardrobes of modern tastemakers. Despite their rise to global fame, friulane remain true to their roots, still handmade in Italy using time-honoured techniques passed down through generations. These velvet loafers are a perfect blend of past and present, and an essential addition to any woman's timeless wardrobe